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Porsche and turbulent EV market

Artemiy Grigoryev

2024. g. 19. jūl.

Why Porsche NA CEO Timo Resch is betting on ‘choice’ to survive the turbulent EV market

Timo Resch is basking in the sun. That’s literally true, as we speak on a gloriously clear California day at the Quail, one of Monterey Car Week’s most prestigious events. But it’s figuratively true as well, as Resch, who took the CEO role at Porsche Cars North America (PCNA) last November, is in a very good place professionally.

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